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Performance marketing
Performance Marketing = Payment for Results

Performance marketing is an important and growing segment of Internet marketing. It is a mutually beneficial business model for Website publishers and their merchant partners, whether they are through affiliate networks or a direct relationship. In this business model, the publisher drives traffic to their merchant partners' Websites and are paid only for completed transactions, which can include leads, referrals or sales.

This cost-per-action (CPA) model is distinct from traffic-centered advertising approaches in that consumers must make a purchase or create a lead rather than just a page view or a click for the publisher to earn money.

Where do we fit in?

Mayflower Studios is a full-service, interactive marketing firm with a heavy focus on performance marketing.  We incorporate a heavy mix of performance-based channels and special termination clauses into the comprehensive plans we create. This strategy balances the long term need for brand stewardship with the crucial need for direct response in the near term.  Simply put, it reduces risk for our clients and increases odds of achieving goals without losing sight of branding needs.  It’s what makes us unique and is the core of our value proposition.

Our interactive expertise spans high-level strategic planning, target marketing and analysis, rich media ad serving and campaign management, email reputation and marketing, social marketing initiatives and online reputation management, Search Engine Optimization (SEO), certified paid search management, affiliate program development, creative planning and execution, and custom web development. We employ a synergistic approach to develop solutions for each client. 

Why Pick Mayflower Studios For Performance Marketing?

  • Open Media Marketing creates more value from every dollar you spend.
  • Open Media Marketing is a major force with expertise in performance marketing.
  • We specialize in bringing in the best value for our clients while minimizing their risks.
  • Our clients love to rave about us.
 

Imagine walking into your office on Monday morning and finding ten hot leads flowing into your inbox. What a way to start business on a Monday, huh? Lead Generation is not a new form of gaining new business, but it now has a new approach. Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the Internet.

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On a pay per click engine, you bid for placement on your selected keywords. Let’s say I want to be number 1 for the keyword “search engine book” at the pay-per-click (PPC) engine Google Adwords. Step one is to do a search for “search engine book” and look at the top bid – let’s say 15 cents in this case. The owner of that bid pays Google Adwords 15 cents every time someone clicks that link. If I’m willing to pay 16 cents for each click (each visitor to my site), my listing moves into the number 1 slot. The previous number one drops to number 2 and so on. Do You Need Pay Per Click Marketing?

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